[Training] Value-added Sales Training
销售制胜谈判技巧
This sales training is to transform sales people from product oriented selling to solution based selling and focusing on adding value to clients. The value-added sales must identify sales opportunities then sell the application that best fits the client's situation along with knowing how to sell to each types of buyers. This program is a fundamental sales skill for experienced and junior sales staff.
This workshop will be conducted by Bill Chan, the chief trainer of PEO Transtech. He is certified trainer for Solution Selling for Managers, Account Planning and Management, and Strategic Opportunity Management with SPI. Bill is also a certified trainer for Winning Presentation, DISC profile, Time Mastery, and Dimensions of Leadership. In addition, he is certified with L'Oreal and PepsiCo Sales Training. Bill currently can conduct training in English, Mandarin and Cantonese. 由产品导向
本次培训课程目的主要是更好地改善销售人员的销售方法,由产品导向的销售转变为以解决方案为基础的销售,并注重为客户提供附加价值。增值销售首先必须找出销售机会,然后再根据向不同类型客户销售的方法,为客户提供最适合他们情况的解决方案。本次课程针对的是初级销售和有丰富销售经验人员的基本销售技巧的提升。
此次培训主讲Bill Chan,是PEO Transtech首席培训师,是SPI 的认可讲师,主讲销售解决方案,大客户销售,顾客服务,策略机会计划和管理;Bill 也是Winning Presentations (London) 认可讲师;DiSC测评、时间管理测评及领导能力全方位测评的认可讲师;欧莱雅和百事公司销售培训的认可讲师。Bill 熟练掌握流利的英语、普通话及广东话。
Special Feature
课程特色
• Group discussion and evaluation
小组讨论与点评
• Facilitator-led discussions
讲师引导下的讨论
• Very practical and applicable cases
高度的实操性和针对的案例
• Effective role play and exercise
有效的角色扮演和练习
Program Outline
课程大纲
(Day One)
Moring
• Introduction of Value-added Selling
增值销售的介绍
• Value-added Selling Attitude
增值销售态度
• Identifying Buying Influences
识别购买影响者
Afternoon
• Step 1: Preparation before the sales call
步骤1: 销售拜访前的准备工作
• Step 2: First Meeting
步骤 2: 首次会面
Moring
• Step 3: Qualifying Customer Needs
步骤 3: 符合资格的客户需求
• Step 4: Positioning of Your Solutions
步骤 4: 定位你的解决方案
Afternoon
• Step 5: Closing and Negotiation
步骤 5: 结束销售及谈判
• Step 6: Follow-up Service and ensure successful implementation
步骤 6: 跟进服务并确保成功实施
Clients' Comments
部分学员反馈
• "Great! "
• "Attitude is the most helpful in the training!"
• " Helpful to communicate with different kinks of people!"
• "提升分析能力和销售技巧!"
• "对我最有帮助的是销售思路整理,还有经验总结。
About the Trainer
讲师介绍
Bill Chan ( 陈彦)
⊕ PEO普岩培训香港首席培训师
⊕ Winning Presentations (London) 认可讲师,主讲致胜演讲课程
⊕ DiSC测评、时间管理测评及领导能力全方位测评的认可讲师
⊕ 欧莱雅(L'Oreal)和百事公司(PepsiCo) 销售培训的认可讲师
⊕ Winning Presentations (London) 认可讲师,主讲致胜演讲课程
⊕ Sales Performance International (SPI)的认可讲师,主讲销售解决方案, 策略机会
⊕ 大客户销售、地域指标计划、高层销售、销售管理及辅导和渠道管理之销售解决方案
⊕ 美国亚利桑那州雷鸟学院美洲研究学院国际管理专业
⊕ 获北亚洲区国际贸易管理硕士学位
⊕美国Pitney Bowes复印机销售部成员,及加州Gallo Wine渠道销售部成员,主责超市及零售商店;
⊕ 过去十多年,Bill一直致力于知名跨国企业的内部培训包括管理、销售、顾客服务、演绎技巧、沟通及
态度转变。在担任PEO HK首席培训师之前,Bill曾担任过美国卡内基培训公司(Dale Carnegie)驻香港的
管理顾问;
⊕Bill熟练掌握流利的英语、普通话及广东话。
惠普,思科,戴尔,奔驰中国,美标中国,AMO,欧莱雅,拜尔,诺基亚,美国礼来,美国强鹿,开利中
国,诺华中国,卡芙食品,捷成洋行,雅培制药,费希尔-罗斯蒙特,马士基航运,花旗银行,美国运通,
联合利华,戴德梁行,富士施乐(中国),美国惠氏(中国),港龙航空,微软公司,默沙东制药,摩恩
中国,松下电器(中国),铁打渣华船务,百事公司,摩托罗拉,和记黄埔地产,艾默生电子,普印力商
贸(上海),鳄鱼(LACOSTE),朗讯科技,汤尼英盖中国,日立数据系统,甲骨文中国等等。


